The origins of BLY

BLY? : Inspired by investigative journalist Nellie Bly, our brand name embodies the values of this adventurous woman. Born in 1864, Nellie Bly was the first female journalist to tour the world in 72 days while reporting for her New York World newspaper.

The idea: Whether it's a small village in the south of France or a roadside stall in China or Ecuador, buying local crafts allows you to bring a little piece of the country with you and to remember memories each time you wear a bracelet, a pair of earrings, a ring or a necklace. 

The solution: Difficult to find these small craftsmen once back in France. This is why BLY offers this ultra local craftsmanship, of excellent quality and made on a human scale in just a few clicks. If the last few months have restricted travel, BLY allows you to continue to travel responsibly.

The concept: All our creations are made by women, for women. None of them manufacture on an industrial scale, quite the contrary. This is also why many of our pieces are unique, according to the inspiration of our designers and their ability to create at the same time as managing their business. 

Solidarity jewelry: In total, 5% of BLY's profits are donated to an association that helps women. More information to come ....